Hundreds x Johnny Cupcakes Collab + LA times Article

One of our favorite street wear brands, The Hundreds, recently did a collaboration with another favorite, Johnny Cupcakes, and its looking like a definite must have for the upcoming season.

Also, The Hundreds were the subject of a recent LA Times piece, highlighting a lot of really interesting points that take a closer look into the business itself. Most notable, was the issue of how a predominately “niche” brand can expand without losing its rather underground demographic, that being Skaters and Street wear enthusiasts, who are notorious for wanting to avoid things that they feel are in the limelight. But it definitely looks like The Hundreds are doing everything right, as their sales are basically destroying the previous years on a consistent basis.

If you have time, check out the site, its a real good read and always has insight into the happenings in streetwear and fashion.